freebingonodepositrequired| Xiaopeng Automobile's competitive strategy: use technological innovation to face the hot sales of Xiaomi SU7

News summary

He Xiaopeng, chairman of Xiaopeng Motors, responded to the competition and emphasized medium-and long-term competitiveness. Orders for Xiaomi SU7 exceeded 10,000 within 4 minutes of launch. Sales of Xiaopeng P7i declined, but the new MONA model will be unveiled. Xiaopeng's G6, P7i and G9 have all lowered prices and promoted, and sales are expected to surpass Xiaomi's in the second half of the year.

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He Xiaopeng, CEO of Xiaopeng Motors, talks about industry competition and sales strategies

In the automotive industry, competition is fierce. He Xiaopeng, the head of Xiaopeng Motors, said in response to competition with Xiaomi Motors that the sales strength of a car brand should not be evaluated solely based on short-term results.freebingonodepositrequiredHe emphasized that the automobile market is not an area where results can be seen in the short term, but an area that requires long-term observation.

Xiaomi Automobile SU7 has performed strongly since its launch on March 28. In just 4 minutes, orders with a deposit of 5000 yuan exceeded 10,000 vehicles.freebingonodepositrequiredWithin 27 minutes, the number soared to 50,000. Within 24 hours, the order volume approached the 90,000 mark.

Lei Jun, chairman of Xiaomi Group, revealed on social media that Xiaomi Motors SU7 has successfully delivered 10,000 vehicles. The company is working to expand production capacity to ensure it can deliver 100,000 vehicles this year.

Xiaopeng Motors is facing market pressure from Xiaomi SU7, especially in the same market segment. Some analysts believe that Xiaopeng Automobile's current competitiveness in the field of autonomous driving is its main competitive advantage, although the tendency of consumers to choose remains to be seen.

Despite this, Xiaopeng Automobile's sales performance this year has not exceeded the 10,000-vehicle mark. Its former sales leader, the P7i model, has shown a significant downward trend. According to statistics, from January to April this year, the cumulative delivery volume of Xiaopeng Automobile was 3.freebingonodepositrequired.120,000 vehicles, a year-on-year increase of 23%.

It is worth noting that Xiaopeng Automobile has made many price adjustments to its models this year. The starting price of the Xiaopeng G6 dropped to 18freebingonodepositrequired.99 million yuan, the starting price of Xiaopeng P7i has been lowered by 15,000 yuan. In addition, Xiaopeng G9 also provided a limited time exemption of up to 20,000 yuan, a decrease of 66,000 yuan from more than a year ago.

At the Beijing Auto Show, Xiaopeng Automobile released a new brand MONA. According to the latest news, the first model of the MONA series is expected to be officially unveiled in June this year.

He Xiaopeng said that Xiaopeng Automobile's sales are expected to surpass Xiaomi SU7 in the second half of this year. He also emphasized that while improving marketing capabilities, Xiaopeng Automobile will pursue to surpass Xiaomi in terms of technical strength.

According to the new energy vehicle brand sales ranking for the 20th week of 2024 released by Ideal Automobile, the weekly sales of Xiaomi Automobile and Xiaopeng Automobile are both 2,000 units. In the three consecutive weeks from April 29 to May 19, Xiaomi Automobile's sales were 4,400 units, and Xiaopeng Automobile's sales were 5,700 units, slightly higher than Xiaomi.