cusk| China Mobile Games (00302.HK): The subsidiary company plans to conduct multi-level cooperation with Chaojing Group on game product research and development, game operation promotion, game e-sports, IP commercialization, etc.

Gelonghui 28 April, China Mobile Tour (00302)Cusk.HK) announcementCuskOn April 26, 2024, the subsidiary Shenzhen medium Mobile Games Network Technology Co., Ltd. (Shenzhen Middle Mobile Games) and Guangzhou Chaojing Investment Co., Ltd. (Chaojing Group) entered intoCuskThe Strategic Cooperation Framework Agreement. The two parties to the contract agreed to fully integrate the market and resources and carry out multi-level cooperation on game product research and development, game operation and promotion, game e-sports and IP commercialization. Chaojing Group owns EDG e-sports club, many MCN organizations and long-term cooperative media resources (mainly covering games on platforms such as Douyin, bilibili, Huya, Kuaishou, Xiaohongshu, e-sports host, e-sports players and live broadcast association, etc.), and has a natural joint opportunity with the group-owned game IP "Chinese Paladin", as well as many upcoming and online games.

According to the Strategic Cooperation Agreement, the Group and Chaojing Group plan to cooperate (strategic cooperation) in the following areas: combining the EDG e-sports club of Chaojing Group and IP resources and promotion channels such as animation and animation, as well as the group's ability in game development and distribution, jointly integrate e-sports fan flow, expand Wechat and Douyin business, and create a new model for the commercial realization of e-sports industry. Make full use of the MCN institutions and long-term cooperative media resources of Chaojing Group to promote games under the Group, and jointly cultivate and build the KOL and KOC social media matrices exclusive to IP games of the Group, so as to further improve the efficiency of game promotion and transformation. Cooperate with Chaojing Group and its strategic partner Hesheng Commercial Group in IP derivatives and offline business cooperation to further exert the influence of "Chinese Paladin" IP and tap the commercial value of IP. Making use of the multiple links between the business sectors and young people of Chaojing Group, and based on the strategic cooperation of international entities to war card development business based on "Chinese Paladin" IP, China's local IP will be expanded into the global $10 billion entity war card market. The two sides jointly build the e-sports ecological system for the EDG e-sports club of Chaojing Group, and jointly develop global e-sports attribute game products while promoting the game. Set up a Game experience Research Institute with EDG Club of Chaojing Group to provide professional advice to the Group through the joint participation and coordination of e-sports star players and anchors; Chaojing Group or its related parties intend to subscribe or purchase shares in the company, and the Group also intends to carry out equity cooperation on EDG e-sports club and MCN institutions of Chaojing Group, so as to further strengthen the strategic cooperative relationship between the two sides.

Chaojing Group is a Chinese company committed to leading the global future cultural and creative industry, with the main layout of new cultural and creative businesses such as e-sports Comprehensive Industrial Center, e-sports operation, e-sports education, animation, film and television and IP incubation. It operates the world's top EDG e-sports club, which has won many major competitions at home and abroad, and has a wide range of influence among young people. The Group is a leading global IP game operator, with IP as the core, through independent research and joint research and development to provide high-quality IP games for players around the world. Relying on its own advantages and accumulation in the field of game distribution and R & D, combined with its own advantages of IP resources, the Group insists on ploughing the core competitive IP game ecosystem of "IP resources-independent R & D and joint research and development-global distribution-its own IP operation-Guofeng Yuan Universe platform".

This strategic cooperation will further give full play to the respective professional strength and resource advantages of both sides. On the one hand, the Group can make use of the resources and experience of Super Competition Group in e-sports, media communication, fan operation and other business aspects to further improve the efficiency of game development and distribution, enrich its own "Chinese Paladin" and other IP realization paths, and enhance the group's business competitiveness. On the other hand, Chaojing Group also benefits from its industry resources and rich experience in game R & D, distribution and IP operation, which contributes to its business development in the game industry.